TikTok is introducing a updated setting that allows them to reduce the quantity of AI-made videos appearing in their timelines. This initiative comes as the company disclosed that it now features over 1 thousand million content made with AI.
Trial and Implementation
This change is in a pilot phase over the following weeks before a widespread release. This shift coincides with a surge in AI content, fueled by recent content generation software.
The Broader AI Trend
Recent reports that approximately 10% of the fastest-growing video streams on a competing service only show AI-generated videos. A considerable share of this material is considered mass-produced AI material, a term for inferior, mass-produced content that is frequently nonsensical or dreamlike.
“We know from our community that numerous viewers enjoy content made with AI tools, including digital art to informative clips, and we aim to provide users the ability to see more or less of that, based on their own choices,” commented a spokesperson.
Volume and Proportions
The service disclosed that there are currently over a billion videos on its service labeled as made with AI. Collectively, in excess of 100 million pieces of content are added to the platform every day, making clips made by AI a minor portion of its overall inventory.
User Control Features
Members will be able to limit or boost the level of artificial media they watch by opening the topic control feature in the app and choosing AI-made media. Further subjects that can already be adjusted under the filter include politics, style, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines mandate creators to tag “realistic” AI-generated content, and it prohibits dangerous deepfakes of celebrities or crisis events. Any believable artificial content that is unmarked can be deleted under its terms of service.
Additionally, the app will henceforth apply an artificially created tag to content produced via its own AI tools, or detected by an cross-platform project for spotting content made by AI. This measure is designed to stop users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The platform is additionally establishing a $2m educational fund for specialists and organizations to produce learning resources about ethical AI use. This program will support educational bodies dedicated to training computer science.
Content Safety Approach
TikTok has supported its safety measures, during debate over intentions to lay off numerous review team members in Britain. TikTok is planning to eliminate a significant number of roles in its user protection team in its British office, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by automated systems.
A senior executive clarified that staff-based oversight would still have a role, but artificial intelligence can shield workers by filtering out the most harmful content before it gets reviewed by people. The company announced a significant reduction in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its automated systems.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as swiftly, which is why a significant AI assistance is making a difference process content quickly.”
